Music and Youth
MTV, China Mobile team up for reality talent hunt
MUMBAI: The mobile is a strong platform for channels to conduct interactivity. A case in point is MTV China.
The broadcaster is partnering with China Mobile’s division Guangdong M-Zone for a new talent-search reality show for MTV China.
The show in question is MTV Battle To Fame. It will search for the a superstar from the Southern China region. Last month a multimedia advertising campaign combining MTV’s TV and online platforms, M-Zone’s mobile network, and print, radio and outdoor promotions reached out to the youth in the Guangdong region to promote the star search
The endeavour has attracted more than 12,000 entrants. Over the course of five half-hour episodes, the 10 finalists must prove their star qualities, including singing, dancing, sense of style and media savvyness. The winner receives a contract with the Music Nation label. The series will premiere on the MTV China next month.
The broadcaster states that while the concept of doing a star search is not new presenting it in a reality show format highlighting the challenges faced by talented young people waiting for a chance to shine is rather refreshing and exciting for the Chinese audience.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
