Music and Youth
MTV, China Mobile team up for reality talent hunt
MUMBAI: The mobile is a strong platform for channels to conduct interactivity. A case in point is MTV China.
The broadcaster is partnering with China Mobile’s division Guangdong M-Zone for a new talent-search reality show for MTV China.
The show in question is MTV Battle To Fame. It will search for the a superstar from the Southern China region. Last month a multimedia advertising campaign combining MTV’s TV and online platforms, M-Zone’s mobile network, and print, radio and outdoor promotions reached out to the youth in the Guangdong region to promote the star search
The endeavour has attracted more than 12,000 entrants. Over the course of five half-hour episodes, the 10 finalists must prove their star qualities, including singing, dancing, sense of style and media savvyness. The winner receives a contract with the Music Nation label. The series will premiere on the MTV China next month.
The broadcaster states that while the concept of doing a star search is not new presenting it in a reality show format highlighting the challenges faced by talented young people waiting for a chance to shine is rather refreshing and exciting for the Chinese audience.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
