Music and Youth
‘MTV Beats’ to hit the Hindi music genre
MUMBAI: Viacom18 is all set to strengthen its youth and music portfolio with a 24X7 music brand ‘MTV Beats. MTV, a brand that defines pop culture, is also the brand that changed the way music was consumed. From introducing music television to India that defined an entire generation as the MTV Generation, to giving the country unforgettable shows such as MTV Unplugged, Coke Studio@MTV, Dewarists and MTV Spoken Word; MTV has always been the ultimate word on what young India likes to tune in to. With MTV Beats going on air soon, Viacom18 will now be offering its audience a one-stop destination for all their music needs.
Elaborating on the portfolio redesign, Viacom18 group CEO Sudhanshu Vats said, “MTV initiated India into the experience of pop culture, making it a socially and commercially successful phenomenon. Today the brand is synonymous with being reflective of the country’s youth – their preferences, beliefs, opinions, desires et al. This presents us with the unique opportunity to redesign our Youth and Music portfolio to take brand MTV into sharply segmented content buckets within the genre. We will now be offering 3 differentiated experiences from brand MTV – while the flagship channel will be focused on youth and branded content and MTV Indies will continue to cater to the indie subculture, now, on the digital platform; MTV Beats, our first 24X7 Hindi music channel, will replace MTV Indies on air, with an eye to take the MTV brand to a more mass audience.”
Giving a deeper insight this new music channel, Viacom18 youth and English entertainment business head Ferzad Palia said, “India loves its music, especially Bollywood music. With MTV BEATS, we aim to give our audience a 24×7 music companion who fulfils all their music needs through the day. This is a channel aimed at 15 – 30 year olds across urban and rural India, people who love music and often imagine their day having a sound track of sorts. To give our audience’s life a unique beat, we’re working on defining the week into mood based themes and curating our playlists accordingly, thereby making music viewing a more relatable experience.”
MTV Beats will predominantly focus on Bollywood music and will soon be available on air.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
