Music and Youth
MTV Beats innovates programming strategy amidst lockdown
MUMBAI: With lockdown 3.0 underway, MTV Beats is bringing for all music lovers a fresh content line up starting 14 May. The channel will offer five new shows, five days a week. These include new shows like MTV Beats Pyaar Karo Na, MTV Beats Lockdown House Party and MTV Beats Sessions From Home coupled with innovative ‘lockdown’ renditions of its existing popular properties Baba Ki Chowki and Dil Beats with Darshan Raval. Some of the young talents such as Darshan Raval, Dr Sanket Bhosale, Akasa, and DJ Chetas will entertain our viewers ‘At home’.
MTV Beats head business planning and content partnerships, youth, music and English entertainment Viacom18 Vikas Boni said: “As a one-stop destination for all things Bollywood, MTV Beats has always stayed ahead of the curve offering not only music but a fresh take on it with artists. The channel’s reach has jumped, and viewership has grown significantly during the lockdown. With limited new music videos being launched amidst the lockdown, the need for fresh content to supplement music is even higher. Our new programming line-up, therefore, caters to the consumer demand for fresh content and intends to push the growth trajectory further.”
First up is MTV Beats Sessions from Home that will let viewers rejoice with unplugged versions of some of their most favorite songs and sing along with their favorite artists like Jonita Gandhi, Lisa Mishra, Nikhita Gandhi, Shashwat Singh and many more. As they make viewers swoon to their most melodious tracks, each of them will also share anecdotes about the songs they choose. Also, catch the fun segment, MTV Beats Wants To Know, a zappy rapid-fire, full of amusing answers and candidness. Watch your favorite artists react like never before!
Baba is back but this time with a digital twist! MTV Beats Baba Ki Chowki- Lockdown Edition will have comedian Dr. Sanket Bhosale pump up the humor, not just with leading Bollywood stars but also fresh faces from the world of digital, all on a video call! In addition to funny news and quirky trends, the show will be filled with interesting segments like a question by a fan, fun games, Baba’s lockdown messages and don’t forget to catch the ‘Lockdown Step of the Week’ to drive your boredom away.
How about a virtual love dost to settle your lockdown love problems? Darshan Raval is here to the rescue. Post the astounding success of the last 2 seasons, the channel brings a unique rendition of Its most loved show, Dil Beats with Darshan Raval. Premiering every Wednesday, Dil Beats Lockdown Love will have musical heartthrob Darshan Raval present real-life Lockdown wali Love Stories and discuss challenges of keeping love afresh, amidst the current scenario. Viewers will also be asked to share their real-life love stories on social media and talk about their ‘lockdown’ relationships.
There’s more in store. Offering a unique opportunity to unlock your hearts inside locked up houses, the channel brings a refreshing take on love and dating with MTV Beats Pyaar Karo Na- a first of its kind digital dating show from home. Hosted by singer Akasa, the show, set to air every Sunday, will see a virtual date being set-up between two strangers via a video call followed by some interesting segments, love tasks, and a final proposal at the end. Contestants will also be picked from our social media audience to feature and find love on the show.
When you find love, how can a party be far away! MTV Beats gives you a chance to set the perfect mood at home. Tap to the tunes of DJ Chetas on MTV BEATS Lockdown House Party, chill out with some electrifying dance music and turn your regular Saturday evenings into an unforgettable one.
And most importantly, national sacrifice warrants national praise. Through a special property, MTV Beats Desh Ki Beat, the channel will dedicate a ticker on air to display messages of love and encouragement to all those risking their lives for our safety and comfort, sent to us by our audience on social media.
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MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
