GECs
MTV Beats celebrate Ganeshotsav with Bappa Beats!
Mumbai: MTV Beats adds the festive fervour and zeal to the most awaited time of the year- Ganeshotsav. Adding zest to the homecoming of lord Ganesha, MTV Beats brings fans of music and Bappa together, and a chance to win exciting prizes and merchandise, with a dynamic “Bappa Beats” celebration across Mumbai!
Grooving through the streets of Mumbai, two branded canters will explore a new area each day across the 10 festive days, visiting multiple Ganpati Pandals. Taking the MTV Beats malamaal festival en route, the branded canter will comprise a Beats Baby and a host asking visitors trivia about Bollywood, Ganpati and a lot more. Winners will receive branded merchandise of MTV Beats malamaal festival, an exciting watch-and-win contest on the channel!
Adding to the gusto and verve, a Beats Mandli led by the Beats Baby and consisting of rappers, lezim performers, dhol players, and acoustic bands, will perform at multiple Ganpati Pandals across the city along with the canters on the 8th and 9th day of the Ganpati Festival.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
