DTH
MTNL launches value add service ‘Broadband with Wi-Fi’
MUMBAI: MTNL has introduced a value add to its broadband services with ‘Broadband with Wi-Fi’. These Wi-Fi services are enabled with CPE’s (Customer Premises Equipment) which have a speed of up to 2 mbps.Using these CPE’s, subscribers will now be able to create their ‘private hot spots’ covering a range of 40 meters in their homes and offices. They can also create “Private public hot spots” through MTNL’s
pre paid broadband service.
Speaking on the occasion MTNL executive director A.K. Arora said, “Broadband with Wi-Fi is an initiative to create ease and comfort for our consumers while at home or work. Broadband MTNL’s contribution aims to help increase internet penetration and its usage will be significantly driven by these kind of services”.
Broadband with Wi-Fi will bring convenience to consumers to the level that multiple computers, laptops and PDAs can operate simultaneously. This will help household consumers who have more than one device at their residence.
This facet will also help educational institutions such as Engineering, Management, Medical and Research Institutes to save cost and provide better work as well as learning environment.
Convention centers like auditoriums, conference halls, seminar rooms can also be helped through this connection by providing better service and in turn they will be able to enhance their turnover. With broadband Wi-Fi one can access the Internet anywhere and so café’s restaurants and shopping malls can be converted into infotainment zones.
The Wi-Fi modem works on the latest version 802.11g of Wi-Fi standard and working in unlicensed 2.4 GHz band. It generally provides bandwidth of 54Mbps. The concurrent users can be upto 30. The Wi-Fi modem shall have a range of 40 meter indoor & 60 meter outdoor range. The range varies with
obstacles between Wi-Fi modem and laptop/PC/PDA. With above facilities of modem, one can create Hot spot in each house or corporate. The two types of modem used will be USB and Ethernet port or with 4 Ethernet ports.
Currently MTNL provides Wi-Fi services at domestic airport, India Habitat Center, Pragati Maidan, Vigyan Bhavan, UPSC, Election Commission, IIPA, and Delhi Government etc.
The customers can get this service by dialing 1500 or 22221500.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
