GECs
MSM’s SAB gets onto OSN Pehla bouquet
MUMBAI: Multi Screen Media Network channel Sab has signed a carriage deal with leading middle easy pay TV network – OSN for its Pehla subscribers. The latter has also brought on board Pakistan-based news channel GEO News.
GEO News and SAB TV will be available on OSN Pehla Variety and OSN Pehla Prime Packages.
The OSN platform is owned and operated by Panther Media Group – a company is owned by KIPCO and Mawarid Group.
Says OSN CEO David Butorac: “Since its launch in August 2013, the response to OSN Pehla has been overwhelming. The large community of South Asians who live in the MENA region can now have complete control over their entertainment experience though our award-winning technology and can enjoy world-class cricketing action in high definition. We are delighted that OSN Pehla serves as a bridge for the large South Asian community to their home countries.”
Adds MSM EVP and head international business Neeraj Arora: “We identified a unique offering in the South Asian television sector with SAB TV, which offers round-the-clock and original family comedy content. Our emphasis is to connect with families by providing innovative, light-hearted and clean entertainment. Our partnership with OSN will take SAB TV to a wider audience of not just Indians but people from across South Asia, who live and work in the MENA region.”
“GEO News has set its ambition to be ubiquitous. Our launch on OSN Pehla brings us closer to our mission in the Middle East. As a credible source of news and current affairs in Urdu, GEO News enjoys a loyal and well informed audience,” says GEO TV Network President Iman Aslam. “With an estimated 1.8 million Urdu speaking expatriates in the region, GEO News is sure to become the expat’s window to their homeland to stay on top of local issues. OSN Pehla’s extensive reach, technological and digital capabilities and high standards in customer service are an ideal fit for us to provide a value-added TV experience for our audiences.”
OSN Pehla has a portfolio of over 30 popular South Asian channels in Hindi, Urdu, Bengali, Tamil and Malayalam. And Butorac is looking at adding more channels to that bouquet over the next few months.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
