GECs
MSM reshuffles senior management
MUMBAI: Multi-Screen Media(MSM) today announced that Sneha Rajani, will assume the position of deputy president and head, MSM Motion Pictures. Nachiket Pantvaidya, who has recently joined the network, takes over as senior executive vice president and business head, Sony Entertainment Television (SET). Anooj Kapoor, will assume additional responsibilities as senior executive vice president and business head, SAB, and also a new initiative in the Hindi entertainment space.
Sneha who was formerly business head, Sony Entertainment Television will have end to end responsibility for MSM Motion Pictures and will chart the success and future of that business as a key force in movie production. In this role, Sneha will also continue to handle film acquisitions for the network. Sneha has been associated with MSM for over 15 years and has previously been business head, MAX, which she launched and led for 10 years, before assuming responsibility of the flagship GEC, SET. She has played a key role in MSM’s movie buying strategy and was also instrumental in leading its cricket properties, such as, the ICC World Cup and IPL.
Nachiket, who was the business head of STAR Plus and also held several roles in the STAR TV network, including being the Head of STAR Pravah and MD of FOX Television Studios will now head SET. An IIM Ahmedabad alumnus, Nachiket has had stints with BBC and Disney in the past. He has also held several positions in MSM from 1996 to 2004.
With the success of SAB, Anooj has demonstrated capability for building differentiated audiences for the network. Anooj has been with MSM since 2007. Prior to joining MSM, Anooj worked with Colgate Palmolive as product manager, Lowe Lintas as Creative Director and also ran his own production advertising company. He has a Masters in English Literature and a MBA from SP Jain Institute of Management Studies.
Speaking on the occasion, MSM CEO N. P. Singh said, “I am certain that Sneha, Nachiket and Anooj will revitalize and provide fresh perspective to their respective areas of responsibility. Each brings unique strengths to grow the business & we wish them the best in their new roles. I am confident that 2014 will be a year of innovation and growth for MSM.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
