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MSM launches www.LIVSports.in
MUMBAI: Making a giant foray into the digital space, Multi Screen Media (MSM) has announced the launch of ‘LIV Sports’, a digital sports entertainment destination called www.LIVSports.in.
The website promises to present one-point access of the right mix of sports and entertainment across devices. Coming from the Sony Network, LIV Sports aims at targeting both avid sports fans as well as entertainment seekers.
The launch has come right after the Indian Premier League, but on time before the most awaited 2014 FIFA World Cup of which Sony Six is the official broadcaster.
LIV Sports will be the official mobile and internet broadcaster for the 2014 FIFA World Cup which starts from 12 June. The platform will show both live and video-on-demand match content, with informative statistics and analysis.
MSM CEO NP Singh commented, “The idea was to create a premier digital sports entertainment destination where we will offer quality content which is mass inclusive and not designed to cater only to ardent sports fans. We have attempted to redefine the way sporting content is presented and consumed. With LIV Sports we will attempt to keep every cross section of our consumers actively engagement through high quality interactive sports content with informative data and analytics.”
For the upcoming 2014 FIFA World Cup, LIV Sports will have features like live matches with four different camera angles, interactive timelines, live Statistics, match centre, heat maps, match highlights, best goals and team features. The sports website will also have LIV Sports’ football fantasy league, a ‘Pehchaan Kaun’ section, News and Sports editorials along with archive football videos.
Sony Entertainment Network executive VP– new media, business development and digital/syndication Nitesh Kripalani reiterated, “LIV Sports is the first and only digital destination to offer a unique mix of live sports, live statistics and engagement, thereby catering to multiple user groups and their preferences. With LIV Sports we are aiming to create a new category of ‘Sport-ainment’ or ‘Sports Entertainment’.”
He added, “One can either watch the live match, with the deep statistics overlaying the video, or can just click a selfie with the team’s jersey using the ‘Jerseyfy Me’ application. We have also brought back the digital avatar of the player cards, combined with educating fans about the different athletes with ‘Pehchaan Kaun’. The objective is to empower the sports fan with deep statistics on video; as well as engage with the fence sitters.”
Over the next few months, viewers will be able to catch up with the widest range of sporting content, including football, NBA, UFC, tennis and cricket on LIV Sports. The digital destination will offer live and exclusive video content along with a complete coverage of the latest sporting content present, across devices.
Considering the fact that data and statistics makes sports interesting, LIV Sports will aim at giving its viewers a comprehensive and in depth sporting data and info- graphics.
The digital medium will involve its viewers through engagements for the sports loyalist, personalised content and fun applications on social media. So while activities like ‘Mohit Bana Messi’ will help viewers customize their look, ‘Pehchan Kaun’ will help one enhance their knowledge about sports.
One can login to LIV Sports online – www.LIVSports.in or via the iTunes and Google Play app stores.
This move by MSM propels it to join the league of its rivals like Star Sports and Ten Sports that have a strong digital presence on their sports websites.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
