GECs
MRI Survey tags Bloomberg TV audience as cable’s wealthiest
MUMBAI: A survey on television audiences, conducted by Mediamark Research Inc. (MRI), has measured the New York based Bloomberg Television, a 24-hour news network, viewers as the highest median household income and the most highly educated group of all cable networks.
According to Bloomberg Media head David Wachtel, data collected from Spring 2004 MRI survey revealed that Bloomberg TV is the top cable network in delivering the highest concentration of executives making purchasing decisions for their companies, says a press release.
The MRI results echo similar findings from the 2003 Mendelsohn Affluent Survey, which placed Bloomberg TV at the top among cable networks measured when ranking median household income and median total assets.
“These results reinforce what our advertisers already know-that Bloomberg Television is the network of choice for serious investors who make big decisions,” Wachtel said.
“Bloomberg TV is a giant bull’s-eye for anyone targeting an affluent audience.” He added
Bloomberg TV is available 24 hours a day on major satellite and digital cable platforms and is simulcast on E! Entertainment Television from 5 am -8 am ET Monday-Friday.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
