I&B Ministry
MPs push for fresh guidelines to promote India as film destination
NEW DELHI: Information and Broadcasting Ministry (I&B) Arun Jaitley said that all efforts need to be taken to give the concept of India as a film destination a strong ‘Brand Push’ to promote India as a soft power.
The branding could be undertaken by creating and promoting a capsule that incorporated the key features of India’s professional ability, that is skills, human resources, diverse locales, filming support from institutional structures and core strengths of India’s film industry. This capsule needed to be showcased at all major international film festivals as part of the efforts to promote the ‘filming destination concept.’
The Minister was chairing a meeting of the Consultative Committee of Members of Parliament attached to the I&B Ministry to discuss the issue of “India as a soft power – As a Filming Destination.” Minister of State Rajyavardhan Singh Rathore was also present in the meeting.
Jaitley said the topic for discussion was extremely important in view of the efforts being made to project India’s ability and standing as a soft power and a filming destination. The concept would not only facilitate the contours of growth of the film industry but would also promote the diversity of India to the world through the medium of films and cinema. This initiative and proactive stance would boost the inflow of tourism in India from other countries. Jaitely also emphasized that there was a need to simplify procedures and rules in order to promote the idea in letter and spirit.
A presentation was made on behalf of the Ministry giving an overview of the steps and initiatives undertaken so far to promote India as a soft power. The presentation provided an overview of the processes involved to promote filming in India with reference to the multi pronged strategy adopted by the Ministry. Specific references were made to promotion to film festivals and film bazaars, co-production units, the proposed legislative framework and policy initiatives to promote skill development in the film industry.
Members of the Committee gave suggestions to ensure that the concerns of the stakeholders were addressed and the idea was implemented in totality. It was emphasized that skill development was a critical area and necessary measures needed to be taken by the Government and the industry together.
It was also suggested that rules and guidelines for promoting the destination concept required a relook. Laws and rules needed to be in sync with contemporary technological tools. It was also mentioned that the concept required collaboration and partnership between the ministry and the state governments and other stakeholders.
I&B Ministry
Government sets up AI governance group to steer policy
AIGEG to align ministries, assess jobs impact, guide AI deployment.
MUMBAI: If artificial intelligence is the engine, the government is now building the dashboard and making sure everyone reads from the same screen. The Centre has constituted a new inter-ministerial body to coordinate India’s approach to AI, formalising a key recommendation from its governance framework and the Economic Survey. The AI Governance and Economic Group (AIGEG), set up by the Ministry of Electronics and Information Technology, will act as the central platform to align AI-related policy across ministries, regulators and departments, an attempt to bring coherence to what has so far been a fragmented and fast-evolving landscape.
The group will be chaired by union minister Ashwini Vaishnaw, with minister of state Jitin Prasada as vice chairperson. Its composition reflects both technological and economic priorities, bringing together the principal scientific adviser, the chief economic adviser, and the CEO of NITI Aayog, alongside key secretaries from telecommunications, economic affairs and science and technology. A representative from the National Security Council Secretariat is also part of the group, while the MeitY secretary will serve as member convenor.
At its core, AIGEG is designed to do two things: coordinate and anticipate. On the policy front, it will review existing regulatory mechanisms, issue guidance across sectors and ensure companies remain compliant with evolving legal frameworks. Beyond that, it will oversee national initiatives on AI governance, with a focus on enabling responsible innovation rather than merely regulating it.
The economic dimension is equally central. The group has been tasked with assessing how AI-driven automation could reshape jobs identifying which roles are most at risk, where those impacts may be geographically concentrated, and whether technology will augment or replace human labour. Based on these assessments, it will develop mitigation strategies and transition plans, signalling a more proactive stance on workforce disruption.
In parallel, AIGEG will work with industry stakeholders to chart a long-term roadmap for AI adoption, categorising use cases into “deploy”, “pilot” or “defer” buckets depending on readiness factors such as data availability, skill levels and regulatory clarity. The aim is to move from broad ambition to structured execution deciding not just what can be built, but what should be built now.
The group will function as the apex layer in India’s AI governance architecture, supported by a Technology and Policy Expert Committee that will track global developments, emerging risks and regulatory priorities. Together, the two bodies are expected to shape both the pace and direction of AI adoption in the country.
In a landscape where technology often outruns policy, the creation of AIGEG signals an attempt to close that gap ensuring that India’s AI journey is not just rapid, but also coordinated, accountable and economically grounded.
