iWorld
MPL partners with hyper-casual game developer Voodoo
Mumbai: E-sports and skill gaming platform Mobile Premier League has announced the launch of two new games Helix Jump and Color Road in partnership with Voodoo.
Headquartered in Paris, Voodoo is one of the largest hyper-casual developers and publishers globally, with five billion+ total downloads. Helix Jump and Color Road are amongst their biggest titles with over 500 million downloads till date.
This is the first time Voodoo has launched their game with a publisher in Asia. This collaboration has been made possible using the MPL developer SDK that offers a host of features. With this launch, the MPL users continue to experience the best of hyper-casual games with easy to play and engaging games.
With the developer software development kit (SDK), any game developer can now publish and monetize their games as well as conduct e-sports events on the MPL app. The SDK also enables developers to enjoy a host of benefits like publishing games cross-continent with a single click, adding cash-rewards and also live stream gaming sessions for a larger audience. Multiple gaming formats like built-in tournament, battle and knockout are supported in the SDK to enable the users to engage in a format of their choice.
“We are excited to partner with Voodoo and let our users enjoy some of their biggest gaming titles on the MPL app. With over 90 million users playing every day, we have built deep technology capabilities to enable seamless game-play at this scale,” said MPL vice president developer platform Vaibhav Viswanathan. “We are thrilled to offer these capabilities to any game developers and help them deliver best in class games and enjoy optimised engagement and revenue.”
The SDK can be easily accessed by the game developers by logging on to the developer console from MPL. Developers can utilise the console to take advantage of the single build single integration of the SDK for seamless game publishing. Developers need to maintain only a single build across playstore/ Appstore and MPL app, reducing operational burden and providing for a consistent user experience across various platforms.
Broadband
Excitel Broadband names Varun Pasricha as chief executive officer
Former COO steps up to lead broadband firm’s next growth chapter
MUMBAI: Excitel Broadband has elevated its chief operating officer, Varun Pasricha, to the role of chief executive officer, handing the reins to a leader who has already spent nearly eight years shaping the company’s rise.
Pasricha joined Excitel in August 2018 and has since been instrumental in building what he describes as “the most loved broadband brand in the country”. Now, as chief executive officer, he is expected to steer the internet service provider through its next phase of expansion in an increasingly competitive home broadband market.
Before his tenure at Excitel, Pasricha held senior leadership roles at Zomato, where he led sales transformation and served as business head for partner growth across India and the UAE. He oversaw the shift in the company’s advertising model from fixed ad slots to performance driven engagement, migrating more than 7,000 paying clients globally while delivering a 20 per cent upsell on the portfolio.
Earlier, at G4S India, he was senior vice president for strategic business, managing a profit and loss portfolio exceeding Rs 1,000 crore. Over two years, he grew the business by around 50 per cent while improving margins through contract renegotiations and cross selling. He also worked closely with the leadership team as vice president for strategic projects, focusing on corporate strategy, restructuring, and new business launches, including entry into last mile logistics.
His career spans strategy and operations across sectors. At Max Healthcare, he was senior manager for business strategy, working on planning and joint venture rollouts in tier II cities. He co-founded Edventure Online, an education advisory venture aimed at helping students make informed career choices. At Indus Towers, he served as senior business manager in the central strategy team, helping convert the energy vertical from a cost centre into a profit engine.
Pasricha began his career at McKinsey & Company as an analyst, building the consulting toolkit that would underpin his later operating roles.
With a résumé that blends boardroom strategy and frontline execution, Pasricha’s appointment signals continuity with ambition. For Excitel, the message is clear: the company is betting on a leader who already knows where the cables run and where the next connections must be made.
