iWorld
MPL partners with hyper-casual game developer Voodoo
Mumbai: E-sports and skill gaming platform Mobile Premier League has announced the launch of two new games Helix Jump and Color Road in partnership with Voodoo.
Headquartered in Paris, Voodoo is one of the largest hyper-casual developers and publishers globally, with five billion+ total downloads. Helix Jump and Color Road are amongst their biggest titles with over 500 million downloads till date.
This is the first time Voodoo has launched their game with a publisher in Asia. This collaboration has been made possible using the MPL developer SDK that offers a host of features. With this launch, the MPL users continue to experience the best of hyper-casual games with easy to play and engaging games.
With the developer software development kit (SDK), any game developer can now publish and monetize their games as well as conduct e-sports events on the MPL app. The SDK also enables developers to enjoy a host of benefits like publishing games cross-continent with a single click, adding cash-rewards and also live stream gaming sessions for a larger audience. Multiple gaming formats like built-in tournament, battle and knockout are supported in the SDK to enable the users to engage in a format of their choice.
“We are excited to partner with Voodoo and let our users enjoy some of their biggest gaming titles on the MPL app. With over 90 million users playing every day, we have built deep technology capabilities to enable seamless game-play at this scale,” said MPL vice president developer platform Vaibhav Viswanathan. “We are thrilled to offer these capabilities to any game developers and help them deliver best in class games and enjoy optimised engagement and revenue.”
The SDK can be easily accessed by the game developers by logging on to the developer console from MPL. Developers can utilise the console to take advantage of the single build single integration of the SDK for seamless game publishing. Developers need to maintain only a single build across playstore/ Appstore and MPL app, reducing operational burden and providing for a consistent user experience across various platforms.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
