Brands
Senjam Raj Sekhar joins Air India as global head of communications
Former MPL and Flipkart communications lead takes charge at Tata-owned airline
NEW DELHI: Air India has named Senjam Raj Sekhar as its new global head of communications, bringing on board a seasoned reputation strategist at a time when the Tata Group-owned airline is deep into its transformation journey.
Sekhar announced the move, calling it both an honour and a responsibility. He described Air India as an enduring emblem of the country’s aviation heritage, now entering a new phase under the Tata Group as it aims to evolve into a world class global airline with an Indian heart.
He said he looks forward to working with the communications team to tell the airline’s story as it charts its path to join the ranks of the world’s finest carriers.
Sekhar joins the airline after a five year stint at Mobile Premier League, where he served as head, global communications. At the gaming platform, he led reputation, policy and corporate communications during a period marked by regulatory shifts and intense competition. Campaigns under his leadership picked up multiple honours, including top prizes at the South Asia Sabre Awards and the ET Kaleidoscope Awards.
Before MPL, he was head of corporate communications at Flipkart, where he helped shape the company’s reputation and launched the owned media platform Flipkart Stories. His earlier roles include director and head, group corporate communications at Vedanta Resources, and senior vice president and head, group corporate communications at Bharti Enterprises.
Sekhar also held leadership positions at Samsung Electronics and global public relations firms Burson Marsteller and Weber Shandwick, working across technology, telecom, consumer and corporate brands.
With over two decades in strategic communications across sectors and geographies, Sekhar now steps into Air India at a pivotal moment, as the airline seeks to rewrite its narrative and reclaim a place among the world’s most admired carriers.
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
