English Entertainment
Movies Now launches ‘High Rollers’ quiz for media & ad fraternity
MUMBAI: Movies Now has launched a first-of-its kind quiz for the fraternity with an aim attract media agencies and advertising clients for its new property called High Rollers.
To participate in the Hollywood quiz, media agencies and advertising clients can log on to the specially created micro-website and answer a few simple questions about stars, movies, and Hollywood trivia.
Movies Now has brought on board Urban Ladder as the presenting sponsor for High Rollers. Movies, which will be aired include Taken 2, Dark Knight Rises, Harry Potter & The Deathly Hallows, Wolf of Wall Street, What Happens in Vegas, Men in Black, Wolverine, Knight & Day, Mr & Mrs Smith, Transporter, Salt, Fast & Furious 6 and Ocean’s 11.
The channel has been airing 24 Hollywood flicks that star megastars like George Clooney, Brad Pitt, Angelina Jolie, Cameron Diaz, Tom Cruise, Jason Statham, Christian Bale and Leonardo Di Caprio in the six-week property. High Rollers will be aired from Monday to Thursday at 11 pm.
Ten weekly winners will be awarded prizes like 1TB hard drive, Sony headphones and JBL speakers. What’s more, the mega prize includes an iPhone 6, which will be given to three lucky winners. There will be a leader board and whoever has the highest points in a week wins. The ultimate winner will be the person with the maximum right answers.
The four-week-long engagement activity will not just reward individuals but also the agencies. The individual scores will be added to the agency scores. The Lifetime agency point leaders will win two PS4s.
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
