News Broadcasting
Moves afoot to make AIR available as a satellite radio feed on cable networks
There are plans to make All India Radio available on cable networks as a satellite radio feed.
The proposal is to be discussed by the Prasar Bharati board next month, Prasar Bharati officials told Indiantelevision.com today. Queried as to what AIR hoped to get out of this initiative, the officials said Prasar Bharati was looking at it as a possible additional source of revenues.
News that AIR plans such an initiative comes only a day after BBC World Service formally announced a deal in Mumbai with Hinduja Group MSO INCableNet to carry radio programmes on the network.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
