GECs
Motorola hatches content alliance with MTV Intl
MUMBAI: Motorola has tied up with MTV International to provide exclusive MTV-created wireless content.
This will include an interactive series of games known as Plastikulture and a wireless component of the MTV Exquisite Corpse image campaign. The content will be pre-loaded on select new Motorola handsets and available for download at www.hellomoto.com outside the US from 1 May 2004.
A company release informs that the alliance seeks to leverage the broadcaster’s creativity and knowledge of the ever-evolving music and lifestyle scene, and Motorola’s technology innovation and personalisation intelligence. Last year the two companies had launched a three year multi-million dollar global marketing alliance outside the US. The aim was to aimed at radically accelerate the way people use and view their mobile phone.
The new MTV International Plastikulture content is a series of mobile games that will be available worldwide apart from the US, Canada and Japan. It will be preloaded onto the Motorola E398, C650, V220 and E680 in the Asia Pscific region, Latin America, Europe, Middle East, Africa, Motorola’s E398 handset in Europe and the model C650 in Asia and Latin America.
The first game in the Plastikulture series is Hairstyler, an interactive character driven story that relies on the player’s speed and memory. Plastikulture has been developed for TV, handsets and the web, to enhance the experience and include value-added continuity codes which offer free download bonuses with content options such as story backgrounds, screensavers and cartoons. Plastikulture will be supported on air and through a website that will be localised in 11 languages, providing more insight into character personalities.
Motorola handsets outside the US will also feature the Exquisite Corpse campaign. Originally part of MTV’s 2003 global branding campaign, Exquisite Corpse is a series of spots produced by 16 international MTV creative teams. The resulting campaign won Best Creative Promotion Campaign at Resfest 2003. Exquisite Corpse wallpaper, screensavers, ringtones and video will be embedded onto Motorola handsets in Asia Pacific, Latin America, Europe, Middle East and Africa.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
