iWorld
Mortal and Thug’s voice packs launched in BGMI
Mumbai: The highly anticipated voice packs of renowned gaming personalities, Naman Mathur (Mortal) and Animesh Agarwal (Thug), are set to be officially integrated into BGMI, providing users with an immersive gaming experience following the game’s official release on the PlayStore and App Store.
Mortal and Thug have been instrumental in fostering a thriving ecosystem for BGMI since its inception, establishing themselves as iconic figures within the community and driving the game’s rapid growth in revenue and user numbers. Their unique voice packs will serve as an exciting addition to BGMI, elevating the gaming experience for users through a new dimension of personalization.
Expressing his excitement about this significant development, 8Bit Creatives founder and CEO and S8UL co-owner Animesh Agarwal stated, “Since the game’s official release, the entire gaming community has been buzzing with excitement. It’s an amazing feeling to have my voice in the game, guiding and motivating players. I eagerly anticipate embarking on this new journey and contributing to BGMI’s prosperity in the years to come.”
Thug and Mortal’s voice packs will feature their renowned dialogues as in-game commands, available in Hindi and English. These voice packs will resonate with players, bringing them closer to their favorite gamers and enhancing their overall gaming experience.
S8UL Esports co-owner Naman ‘Mortal’ Mathur shared his perspective, stating, “Being part of BGMI’s exceptional rise as a player, it’s gratifying to be included in the game and provide fans with a personalized experience throughout their gaming journey. It is now time to immerse ourselves in the game and leverage it to achieve prominence in the industry.”
The ‘India Games Market’ report by Niko Partners is a testament to BGMI’s massive popularity in India, revealing that nearly half of all mobile gamers in the country had played BGMI in the 12 months prior to the game’s ban. Among them, 59% continued playing after the ban, 12 per cent switched to another game, and 29% stopped playing mobile games altogether.
Previously, Thug’s voice pack, along with other prominent S8UL creators including Snax, Scout, Payal, and Mavi, has been featured in the game. The voice packs of Thug and Mortal will be available for players to purchase from the in-game store using the virtual currency known as unknown cash (UC).
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
