Kids
Monthly subscription Rs 6 for Hungama TV
NEW DELHI: Hungama TV, the proposed kids’ channel from the UTV stable, which would be distributed by Star, will be priced at Rs. 6 per subscriber per month.
Whether this would immediately result in an increase of the Star bouquet price is not known but he broadcast and cable regulator feels that a directive on freeze of cable prices, effective 26 December, 2003, does not apply to new channels being launched.
Seeking co-operation, in a letter to the cable industry, especially multi-system operators (MSOs), United Home Entertainment vice-president Kevin Periera has said that Hungama would be India’s first homegrown kids’ entertainment channel in Hindi.
Hungama will offer multi-genre content for kids in the age group between 4 and 14 years. The channel would be ready for launch this month. Hungama would beam off a C-band transponder from PAS 10 satellite, which houses some of the hot channels like BBC, Sony, SET Max, among others, with the downlink frequency being 4074.5 MHz. The downlink polarisation would be vertical.
With a spate of new channel launches lined up this year and early next year in India, including some from the Disney and Discovery stables, it was being speculated whether a Telecom Regulatory Authority of India-mandated freeze on cable prices would be a hindrance.
Speaking to indiantelevision.com, an official from Trai clarified that the price-freeze would does not affect the new channels being planned. “The freeze, till Trai comes up with recommendations on the related issues, is on prices that were prevalent as on December 26, 2003. How can the freeze be effective on pricing of new products,” the official quized back. He further added that the confusion would likely to be cleared when Trai would submit its report to the I&B ministry.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
