eNews
Moneycontrol’s 10 crore monthly users highlighted in a print ad
New Delhi: Moneycontrol has launched an ad campaign to announce its record-breaking 10 crore monthly users, solidifying its position as India’s largest financial platform. Moneycontrol is part of the Network 18 group. [NSE: Network18]
In a front-page ad across all editions of The Economic Times, the financial platform announced that 10 crore (100 million) people used Moneycontrol in October 2024. (Source: Google Analytics, October 2024) The ad also showcased the 10 lakh paying subscribers of Moneycontrol Pro, the paid subscription-based service of Moneycontrol. Further, the ad highlighted Moneycontrol’s audience size, which is 30 per cent bigger than its nearest rival, (Source: Comscore MMX Multi-Platform, Business/ Finance News Category, September 2024) while also emphasising 70 lakh monthly active users of Moneycontrol App.
The ad reiterates that Moneycontrol’s unique combination of market data, financial tools, exclusive stock research, combined with in-depth impactful business news, has made it an irresistible proposition.
Moneycontrol continues to expand its footprint in the fintech space with personal loans, fixed deposits, bank account management tools and credit scores, cementing its role as a comprehensive financial ecosystem.
Beyond audience and subscriber milestones, Moneycontrol has also strengthened its user engagement. In September 2024, its page views were almost 40 per cent higher than its nearest competitor, according to Comscore. Its time-spent was also the highest in the sector at 407.48 million minutes during the month.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
