News Broadcasting
Moneycontrol asserts supremacy in a print campaign
Mumbai: Moneycontrol has claimed to have beaten the legacy leader on all parameters, in a front page advertisement issued in the Indian Express on 29 January.
The platform has launched a 360 degree ‘Indian Business ka King Kaun’ campaign and announced its leadership. The campaign will also go live on trade media, social and TV.
According to the latest viewership data from Comscore, which measures digital readership, with 30.02 million unique viewers, Moneycontrol grew by 9 percent in December 2023 to forge ahead of its major competitor (28.6 million) in readership size and monthly traffic.
Moneycontrol consolidated and extended its lead over the key competitor in page views and time spent. These are the two key metrics of digital reader engagement and sustainable competitive advantage.
The platform garnered 368 million page views in December – more than double the page views of the No 2 in this category. (173 million).
Moneycontrol’s complete dominance in this domain was also evident in time spent. The 863 million minutes Moneycontrol readers spent reading its pages in December was four times more than that spent on its key competitor (199 million minutes).
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
