News Broadcasting
Moneycontrol asserts supremacy in a print campaign
Mumbai: Moneycontrol has claimed to have beaten the legacy leader on all parameters, in a front page advertisement issued in the Indian Express on 29 January.
The platform has launched a 360 degree ‘Indian Business ka King Kaun’ campaign and announced its leadership. The campaign will also go live on trade media, social and TV.
According to the latest viewership data from Comscore, which measures digital readership, with 30.02 million unique viewers, Moneycontrol grew by 9 percent in December 2023 to forge ahead of its major competitor (28.6 million) in readership size and monthly traffic.
Moneycontrol consolidated and extended its lead over the key competitor in page views and time spent. These are the two key metrics of digital reader engagement and sustainable competitive advantage.
The platform garnered 368 million page views in December – more than double the page views of the No 2 in this category. (173 million).
Moneycontrol’s complete dominance in this domain was also evident in time spent. The 863 million minutes Moneycontrol readers spent reading its pages in December was four times more than that spent on its key competitor (199 million minutes).
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
