iWorld
Moj first Indian short video platform with Dolby vision for stunning visuals
Mumbai: Moj, India’s short video platform announced it is working with Dolby Laboratories, a leader in immersive entertainment experiences, to bring Dolby Vision HDR to the hands of its community. Moj is also the first Indian platform to implement Dolby Vision image quality.
Dolby Vision empowers content creators and everyday users to create and share videos with dazzling colours, sharper contrast, and greater detail – pulling viewers in with dynamic picture quality that brings entertainment to life. With Dolby Vision, Moj creators can ensure that their videos evoke a profound sense of realism, immersing viewers in an experience that feels incredibly lifelike and real.
When available, Dolby Vision will significantly enhance the viewing experience on the platform. Whether it’s cinematic landscapes or videos of family adventures, Dolby Vision is the future of picture technology that goes beyond HDR by dynamically optimising the image quality based on your service, device, and platform to deliver stunning visuals every time.
Moj director of product Setal Patel said, “With this partnership with Dolby Vision, a first in India, Moj enables creators to share richer stories and experiences, empowered by cutting-edge innovation and advanced technology. Viewers, in turn, enjoy a more immersive and enhanced viewing experience. Advertisers on Moj also have the opportunity now to showcase their products in a more impactful and realistic way to their target audience. Dolby Vision marks a significant stride forward for Moj and opens up a lot of possibilities for our users in the future”
Users can capture videos in Dolby Vision from compatible iOS or Android devices, upload them on the Dolby Vision-enabled MOJ App & reach a wider audience.
IMEA (India, Middle East & Africa) at Dolby Laboratories Sr. director of commercial partnerships Karan Grover said, “At Dolby, our singular focus is to deliver immersive audio-visual experiences to our customers. We are thrilled to work with Moj to bring the Dolby Vision experience to the Moj platform. It is exciting to know creators and consumers of Moj will now be able to shoot videos that capture all of the details and textures with the incredible resolution and image quality of Dolby Vision”.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
