iWorld
Modi uses Twitter to launch song to mark two years of his government
NEW DELHI: A song dedicated to the nation on the theme of ‘Mera Desh Badal Rahaa, Agey Bardh Rahaa Hai’ (My country is changing, moving ahead) has released to mark the second anniversary of the Narendra Modi government.
The song was first released by the Prime Minister on his twitter handle and is available here https://soundcloud.com/narendramodi/mera-desh-badal-raha-hai-aage-badh-raha-hai.
The lyric of the 2:49 minute song is about various projects initiated by the National Democratic Alliance government. The song mentions government schemes like Jan Dhan Yojana, Beti Bacho, Beti Padhao and Fasal Beema Yojana to show how they have brought an improvement in the condition of the people.
Adman Piyush Pandey was also involved in production of the song.
There are plans to launch a video of the song, which is currently available only on audio.
The tweet in Hindi said ‘Mera Desh Badal Rahaa, Agey Bardh Rahaa Hai’
#TransformingIndia”मेरा देश बदल रहा है…आगे बढ़ रहा है”
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
