GECs
Modi Entertainment hopes to push FTV’s ad sales
Modi Entertainment Network (MEN) Television was in the process of working out a plan to increase ad sales for the French channel Fashion TV CEO Rajan Kaaicker said, a day after being served a legal notice by B4U Television Network chief distribution officer Debashish De for breach of contract over a distribution and marketing agreement the two parties had signed.
B4U’s contract with Fashion TV runs till 2005 and the deal signed between FTV and MEN on 9 August was illegal, De has said therefore the notice. Henceforth, both B4U Entertainment (soon to be B4U movies) and B4U Music would be handled by the network itself, De said.
Putting forth MEN’s position in the matter, Kaaicker said FTV had terminated its agreement with B4U over two months previously and the approach for a deal had been initiated by FTV. MEN was just one among a number of major players it had approached for a tie-up, Kaaicker While admitting that he had received a legal notice from B4U he said MEN had in no way violated any of the terms of its contract with the network and added that his lawyers would be filing a suitable response in due course. Kaaicker said that in fact it was B4U that was in breach of contract because MEN had honoured its part of the bargain in full and would continue to do so.
On what the agreement with FTV entailed, Kaaicker said Men’s brief was not only to distribute the channel but also to work out ways to increase ad revenues (virtually non-existant at this juncture). As to what were the initiatives that were being introduced to achieve this, Kaaicker could provide no details except to say that over the next quarter the results would be seen. Reacting to reports that the fashion channel was in the process of going pay, Kaaicker said it was not an option at all at this point. The focus at present was to promote the channel and increase ad revenues, he added.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
