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Mobile management software provider mFormation enters Bangalore
BANGALORE: mFormationâ Technologies Inc., a global provider of mobile device management software based in the US has opened its office in Bangalore. mFormation’s India office is expected to be a key software development center as well as providing professional services, sales and support for mobile operators in the growing Asian market.
The India office will be involved in creating new mobile device management server products for emerging networks such as WCDMA and WiMax, building embedded software for new wireless devices, creating integrated offerings with mFormation’s leading partners, and creating a support organization for global operators.
With $35+ million investment from top-tier venture capital firms, including Battery Ventures, Carmel Ventures, Intel Capital and North Bridge Venture Partners, mFormation plans to grow the India team to more than 200 personnel over the next two to three years, states an official release.
The official release quotes Mark Edwards, mFormation’s CEO as saying “The expansion into India comes as demand increases in Asia and around the world for mFormation’s market-leading mobile device management software. By expanding our operations into India, we can leverage its deep pool of technical talent to build new products and provide the sales and support resources our global operator customers require.”
mFormation has appointed Bhasker Sharma as country manager and director of operations, India who has had 23 years of experience in the Indian software industry, including most recently as Director of India Operations at Clovis Solutions, a provider of system infrastructure software for telecom equipment manufacturers.
“mFormation is well positioned to take advantage of a tremendous opportunity in mobile device management as adoption of new devices and services grows globally,” said Sharma. “I look forward to building a team in India that can play a critical role in expanding mFormation’s worldwide presence to take advantage of this opportunity.”
mFormation has also appointed Chittur Sreenivasan, with over 20 years experience in the India software industry, as the new VP of engineering, India, whom the official release quotes as saying “I am excited to be part of building a world-class R&D and engineering team in India to support mFormation’s growing customer base of global operators. I expect that within the next 12-18 months the India office will take complete responsibility for certain areas of the product and will also actively contribute to the evolving OMA standards.”
Headquartered in Edison, New Jersey, and with offices in the UK, Europe, India and China, mFormation is a privately held company funded by Battery Ventures, Carmel Ventures, Deutsche Bank, Intel Capital, Kingdon Capital and North Bridge Venture Partners.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
