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MinersINC, ITV Studios Global Entertainment collaborate to bring British & European series to India

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MUMBAI: In line with its vision of offering the best of global content, myNK, the blockchain-powered VOD platform by MinersINC today inked a ground-breaking content partnership deal with ITV Studios Global Entertainment, the distribution arm of ITV Studios and part of ITV PLC which includes the UK’s largest commercial broadcaster. ITV Studios produces more than 8,900 hours of original programming a year for broadcasters in the UK and around the world.

With this new partnership, ITV Studios Global Entertainment will enable the expansion of myNK’s curated library with the addition of landmark British and European series, never-before-released in India. Shows such as The Bay, the high-rating, compelling and beautifully crafted crime drama series will be premiered in India on myNK as well as other prominent titles in the library including the Canadian mystery drama based on the classic Detective Murdoch novels by Maureen Jennings Murdoch Mysteries – Season 9; the critically acclaimed legal drama Aber Bergen from Norway; Undeniable written by the renowned Chris Lang (Unforgotten, Dark Heart) and The Line, also known as Un Village Français, a series set in central France during World War II.

myNK’s content acquisition strategy leads the way in bringing world class entertainment (films & series) to India. Combining curation with its unique blockchain-powered tech and business model, it further empowers the film fan by community enabled recommendations, rewards and on-selling of films  (micro-distribution) via transactional VoD (TVOD) /PPV.  All this is backed by a robust content security infrastructure protected by public key cryptography that is exclusive globally only to myNK.

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The partnership with ITV Global Entertainment will not only strengthen myNK’s distribution & niche content ecosystem but also contribute to the overall VoD sector in India.

ITV Studios Global Entertainment sales director south Asia Bharti Mittal said, “Our world-famous returning dramas such as Victoria, Poldarkand Harlots have been very well received in India, creating a buzz on social media and even a following of Bollywood stars. I’m sure The Bay, which has been one of ITV’s highest-rated dramas in the last year, along with these other celebrated titles are set to do the same. We are really excited by myNK’s forward-thinking offering and with our catalogue of 45,000+ hours of content, there’s a lot more we can do together.”

MinersINC  founder and CEO Nitin Narkhede said, “myNK is continually expanding its exploration of cinema and drama gems from around the world, bringing international films and series that are globally appreciated, noteworthy with gripping story lines and talent, and yet most of which were not yet released in India. With partners like ITV Studios Global Entertainment, we are taking our myNK proposition to the next level. We are truly excited to bring some of the top British drama series to our audiences and at the same time, open the market for monetization via blockchain transparency and security.”

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Meta plans 8,000 layoffs in new AI-led restructuring wave

First phase from May 20 may cut 10 per cent workforce amid AI pivot.

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MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.

And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.

The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.

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The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.

For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.

That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.

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