GECs
MindShare promotes Pratibha Vinayak to managing director – Sri Lanka
MUMBAI: MindShare has announced that Pratibha ‘Pat’ Vinayak, currently national director – investments for Unilever at Mindshare, will move to Colombo as MindShare Sri Lanka managing director.
MindShare North, East, Sri Lanka and Bangladesh MD Sundar Raman said, “Pat is one of the most respected media professionals in the industry and we are fortunate to have such a high calibre professional in Pat to lead the MindShare business in Sri Lanka. We are looking forward to the same high level of enthusiasm, drive and innovation that she brought to the business in India.”
Vinayak is a media professional with experience across agency, publishing and broadcasting businesses. She spent over a decade with Reader’s Digest managing research and marketing before joining JWT to handle media responsibilities on Unilever under the newly formed JWT Fulcrum where she spent over five years.
She also spent time with Sony entertainment television and Carat before returning back MindShare Fulcrum to manage Unilever investments in 2004. A strong industry advocate, Pat has served on the technical committee of leading industry studies, states an official release.
It has been said that over the years Pat and her team have been instrumental in bringing discontinuous trading practices in managing investments for demanding clients.
Commenting on her new role, Pat says “I am looking forward to working with a fantastic management team which has built MindShare into the best agency in the region, and helping consolidate our leading position in Asia.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
