News Broadcasting
MindShare lures media wiz M.Suku for BroadMind
Mindshare South Asia chief Andre Nair is gradually unvieling his gameplan for the media powerhouse in India. His main task has been bringing in professionals to head the various ventures which he sees as being part of the MindShare network in India. First, ex-Star India marketing and former Coke marketing head Vikram Sakhuja hopped on as managing director of MindShare-Fulcrum.
Now, Nair has lured M.Suku who used to buy media for Levers in the early nineties and then went on to work with ABCL and later Reliance Entertainment. His role according to industry sources is to head non-traditional media services under BroadMind. The job was his because of his wide-ranging exposure to media, and the entertainment business. Suku was not available for comment but sources indicate that he will be joining MindShare on 1 February.
BroadMind, according to the MindShare website, offers specialist services in: sponsorship and sports marketing, event/personality marketing, advertiser-funded programme supply/barter and consultancy services. The projects MindShare has handled include: The Ford European Champions League Soccer BskyB Sports Sponsorship The Rugby World Cup, The Sony Playstation The Champions League Euro 2000, The Shell Ferrari Challenge, Kellogg’s Frosties Challenge 2000 Training Camp, Amateur Swimming Association Awards Scheme Age Group Championship, The Nestle Birthday Club on Cartoon Network Smarties on GMTV’s Diggit, and Generation Girls ITV’s Sabrina the Teenage Witch for Mattel.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
