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Milestone Systems to adopt G7 Code of Conduct for artificial intelligence
Mumbai: Milestone Systems, provider of data-driven video technology software, has decided to adopt and implement the G7 Code of Conduct for advanced Artificial Intelligence (AI) systems, becoming one of the first companies to do so.
Milestone Systems CEO Thomas Jensen said, “We need rules to ensure AI is being developed to serve humanity. But companies should not wait for regulation. They must take their own steps to identify and resolve the weaknesses and pitfalls of the AI they develop,” When it comes to AI-enabled video, we have just scratched the surface of its potential benefits and uses. However, we also understand some of the pitfalls such as bias and false positives.”
“At Milestone Systems, we are taking significant steps to address potential weaknesses of our tools. By signing up to the G7 Code of Conduct we will continue to focus our efforts on building our software with trust, transparency, and accountability at the front of our minds.” He added.
The International Code of Conduct for organisations developing advanced AI Systems aims to promote safe, secure, and trustworthy AI worldwide. It was agreed by G7 leaders at the end of October 2023 alongside a set of guiding principles for the world’s most powerful democracies to follow when developing new AI systems.
Milestone System’s decision comes as the European Union has agreed on its own AI Act.
Applaud the AI Act –
Thomas Jensen says, “While we applaud the AI Act, it will take a while before it is implemented, potentially a couple of years. In the meantime, we believe companies should strive to stay ahead of the regulation.”
“We must not shutter innovation, but to prevent a public and regulatory backlash, AI businesses should be striving to build trustworthy AI. Adopting the G7 Code of Conduct is one such step all companies should take to help ensure responsible use of technology and foster public trust in the new possibilities it presents.” He added.
The G7 AI Code of Conduct can be found here:
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Canva acquires animation and AI startups Cavalry and MangoAI
The deals strengthen Canva’s push into enterprise and AI-led design workflows
AUSTRALIA: Global visual communication platform Canva has stepped up its acquisition drive, buying UK-based 2D animation platform Cavalry and US-based AI startup MangoAI to deepen its AI-powered creative stack.
Cavalry, whose tools are used by brands including Amazon, Meta, Google and Netflix, will strengthen Canva’s motion design capabilities. The deal builds on Canva’s 2024 acquisition of Affinity, which has crossed four million downloads since launch. With Cavalry, Canva now counts seven Europe-based acquisitions, underscoring its global expansion strategy.
MangoAI, an early-stage startup focused on video advertising optimisation, will integrate its reinforcement learning systems into Canva AI. The move aims to enable brands to generate personalised marketing content in real time, cutting production cycles while improving campaign performance. MangoAI co-founder Vinith Misra will join Canva as reinforcement learning lead in its research lab.
Canva co-founder and chief operating officer Cliff Obrecht said the acquisitions reflect the company’s ambition to make professional-grade creative tools more accessible without sidelining human creativity. The goal, he said, is to bring everything from vector to motion design into a single, integrated suite.
The company now reports 265 million active users, including 31 million paid subscribers, and $4 billion in annualised revenue, up 36 per cent year on year. The latest buys further position Canva against rivals such as Adobe and Apple’s Creator Studio as it pushes deeper into enterprise workflows.
Canva head of pro design marketing Liam Fisher, said AI is intended to act as a creative assistant rather than a replacement, reinforcing the primacy of craft and individual design judgement.
