DTH
MIH India completes acquisition of bixee.com and pixrat.com
MUMBAI: MIH Web Private Limited (MIH India), the Indian arm of South African media company Naspers has completed the 100 per cent acquisition of Bixee.com and Pixrat.com, adding strategic properties and technology to capitalise on India’s growing Internet market.
In addition to all assets of Bixee.com including technologies, the founders and team of Bixee.com will become a part of MIH India, asserts an official release.
Bixee.com and Pixrat.com are a part of RHR Networks based out of Bangalore and jointly founded by ex-Yahoo employees Rajesh Warrier and Ruban Phukan.
MIH India has already beta launched its networking, blogging and photo sharing web site called ibibo.com. With this acquisition it claims to further strengthen its technology and increase its network of consumer internet properties in India.
MIH India CEO Ashish Kashyap said, “With this acquisition, MIH India has commenced setting up an engineering operation in Bangalore in addition to its HQ at Gurgaon. The team will continue to work on augmenting and further developing Bixee.com and other related technologies and develop other innovative applications for the Indian Internet and Mobile space.”
“This acquisition is clearly in line with MIH India’s objective of bottom up building, investing and acquiring internet companies in the Indian market place,” he added.
Commenting on the acquisition Warrier said, “We are very excited about being a part of MIH India and are looking forward to working closely as our thinking is completely aligned with MIH India’s plans.”
Phukan added, “This relationship adds value to our creation and we are extremely positive about our new association.”
Bixee.com, launched in October 2005, is a vertical search technology and is also India’s first job search engine targeting the Indian market.
Pixrat.com, launched early this year, is a social picture bookmarking website that lets users collect, organise and share pictures from anywhere on the web.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
