DTH
MIB to distribute 1.5 lakh Free Dish in remote areas of J&K
Mumbai: The government will distribute 1.5 lakh free dish in far-flung areas of Jammu and Kashmir, the ministry of information and broadcasting secretary Apurva Chandra said on Tuesday during a visit to Kangan Sub Division of J&K to assess the outreach of DD Free Dish in the area.
The free dish services are proposed in the areas where cable services are unavailable, the government said. The government said that the tendering is under process and will be completed soon.
The union secretary was accompanied by All India Radio principal director general (news) N. V. Reddy; Doordarshan director general Mayank Agarwal; Press Information Bureau Srinagar additional director general Rajinder Chaudhry, News DDK Srinagar deputy director Qazi Salman and the officers of the district administration.
Chandra highlighted the importance of providing free-of-cost services to the masses. He said that the service is being distributed in remote areas of Kashmir and its ambit will be increased in the times to come.
Chandra also commended Doordarshan Kendra Srinagar for “aptly representing the local culture and traditions through its programmes reaching the people with authentic information.”
The I&B Secretary also interacted with locals using DD Free Dish at Margund Kangan who shared their feedback about the programmes available on various channels, especially DD Kashir.
“The scheme will help in keeping the people updated about different developmental initiatives and also inform them about the local as well as national events of importance,” stated a local Abdul Rashid Sheikh.
DD Free Dish is owned and operated by public service broadcaster Prasar Bharati. It was launched in December 2003 and reaches 43 million households across the country.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
