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I&B Ministry

MIB issues notice to 69 channels to provide technical parameters with EMMC

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MUMBAI: Ministry of Information and Broadcasting (MIB) has issued a notice instructing 69 private satellite channels to provide complete set of technical parameters with Electronic  Media Monitoring Centre (EMMC)  of the ministry. While the notice was issues on 25 September, the channels have been asked to provide necessary details within 15 days.

“It has been brought to the notice of this ministry that 69 private satellite TV channels permitted by this ministry (list attached) have not shared their technical parameters with Electronic Media Monitoring Centre (EMMC) of this Ministry,” the MIB said in the notice.

MIB also highlighted in the notice that clause 5.5 of the extant uplinking guidelines mandate broadcasters to provide for the necessary monitoring facility at its own cost  for  monitoring  of  programmes  or  content   by the representatives of  the MIB or any  other  government agency  as  and  when  so required.

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”Accordingly,  all   the   concerned    broadcaster    companies  are   required   to   provide complete  set of technical  parameters I Cam Module I VC Card (for pay channel)  in respect of their permitted  TV channel(s) to EMMC  for content  acquisition purpose  positively  within  15 days  of  issue  of  this  notice,  failing  which  action  shall  be initiated  in accordance with  the uplinking  guidelines, 2011,” the ministry stated.

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I&B Ministry

Government sets up AI governance group to steer policy

AIGEG to align ministries, assess jobs impact, guide AI deployment.

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MUMBAI: If artificial intelligence is the engine, the government is now building the dashboard and making sure everyone reads from the same screen. The Centre has constituted a new inter-ministerial body to coordinate India’s approach to AI, formalising a key recommendation from its governance framework and the Economic Survey. The AI Governance and Economic Group (AIGEG), set up by the Ministry of Electronics and Information Technology, will act as the central platform to align AI-related policy across ministries, regulators and departments, an attempt to bring coherence to what has so far been a fragmented and fast-evolving landscape.

The group will be chaired by union minister Ashwini Vaishnaw, with minister of state Jitin Prasada as vice chairperson. Its composition reflects both technological and economic priorities, bringing together the principal scientific adviser, the chief economic adviser, and the CEO of NITI Aayog, alongside key secretaries from telecommunications, economic affairs and science and technology. A representative from the National Security Council Secretariat is also part of the group, while the MeitY secretary will serve as member convenor.

At its core, AIGEG is designed to do two things: coordinate and anticipate. On the policy front, it will review existing regulatory mechanisms, issue guidance across sectors and ensure companies remain compliant with evolving legal frameworks. Beyond that, it will oversee national initiatives on AI governance, with a focus on enabling responsible innovation rather than merely regulating it.

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The economic dimension is equally central. The group has been tasked with assessing how AI-driven automation could reshape jobs identifying which roles are most at risk, where those impacts may be geographically concentrated, and whether technology will augment or replace human labour. Based on these assessments, it will develop mitigation strategies and transition plans, signalling a more proactive stance on workforce disruption.

In parallel, AIGEG will work with industry stakeholders to chart a long-term roadmap for AI adoption, categorising use cases into “deploy”, “pilot” or “defer” buckets depending on readiness factors such as data availability, skill levels and regulatory clarity. The aim is to move from broad ambition to structured execution deciding not just what can be built, but what should be built now.

The group will function as the apex layer in India’s AI governance architecture, supported by a Technology and Policy Expert Committee that will track global developments, emerging risks and regulatory priorities. Together, the two bodies are expected to shape both the pace and direction of AI adoption in the country.

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In a landscape where technology often outruns policy, the creation of AIGEG signals an attempt to close that gap ensuring that India’s AI journey is not just rapid, but also coordinated, accountable and economically grounded.

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