I&B Ministry
MIB invites agencies to FM Radio Phase-III e-auction proposals
Mumbai: On behalf of the President of India, the Ministry of Information & Broadcasting (MIB) has announced an invitation for proposals to select an agency for conducting the e-auction of private FM channels as part of FM Radio Phase-III.
The core of this initiative is the selection of a competent agency to manage the e-auction process. As outlined in the Request for Proposal (RFP), the MIB seeks an agency capable of handling this complex auction with transparency and efficiency. Eligible entities include companies registered under the Companies Act of 1956/2013, foreign companies with a registered office in India, or consortia of such companies. The selected agency will oversee the allocation of FM radio frequencies according to the MIB’s guidelines.
Detailed information on the application procedures is available on the official MIB website and the Government’s e-procurement portal. The RFP, including the scope of work and eligibility criteria, can be accessed at [MIB’s website](http://www.mib.gov.in ) and [CPPP Portal](https://eprocure.gov.in/eprocure/app ). Interested bidders should regularly visit these sites for updates and clarifications.
The deadline for bid submissions is 17 September 2024. Bidders must register on the e-tender portal and submit their proposals online, accompanied by a non-refundable application fee of Rs 50,000 through the Bharatkosh Portal. Additionally, a Bank Guarantee for Earnest Money Deposit must be physically submitted to the MIB’s FM Cell.
Phase III of this expansion aims to rejuvenate the FM radio sector by introducing more private players, enhancing regional representation, and broadening content offerings, from local news and cultural programming to diverse music genres. The auction process is vital for achieving these goals and ensuring that new FM channels enrich the media landscape.
Eligibility criteria for agencies include a minimum paid-up capital of Rs 2.5 Crore and a combined net worth of at least Rs 10 Crores. The RFP also requires CMMi level 3 (or above) certification and disclosure of any potential conflicts of interest with existing FM broadcasting companies.
As India advances with this FM radio expansion, the role of the selected agency will be crucial in managing the auction process and ensuring fair access for all participants. This initiative underscores the government’s commitment to a more inclusive and diverse media environment.
I&B Ministry
Prasar Bharati opens AIR to private content under new policy
NIPP introduces revenue share, sponsored and gratis models
MUMBAI: Radio may be the oldest voice in the room, but it’s learning some very modern tricks. In a bid to stay tuned to changing listener habits, Prasar Bharati has opened the doors of All India Radio to private players under a newly rolled-out content framework. The initiative, titled Notice Inviting Programme Proposals (NIPP), marks a significant shift in how the public broadcaster approaches programming moving from a largely in-house model to a more collaborative, market-aligned ecosystem. Issued by Akashvani’s Directorate General in April 2026, the policy invites private producers, content owners and aggregators to pitch programmes across formats, from radio dramas and documentaries to quiz shows, storytelling and music-led content.
At the heart of the framework lies a three-pronged participation model designed to balance creative freedom with commercial viability. The most prominent route is revenue sharing, where advertising and sponsorship income generated by a programme is split between the producer and the broadcaster. The structure tilts in favour of creators offering a 70:30 split when producers bring in advertising, and 65:35 when monetisation is handled by Prasar Bharati.
Alongside this sits the sponsored model, where producers fully fund and monetise their content, subject to compliance with advertising norms and the AIR Broadcast Code. For those less commercially inclined, a gratis route allows content to be submitted free of cost, with Prasar Bharati retaining all monetisation rights effectively turning the platform into a national distribution channel for diverse voices.
The move comes as legacy media grapples with intensifying competition from private FM networks, streaming platforms and digital audio ecosystems. By repositioning AIR as both a public service broadcaster and a content marketplace, Prasar Bharati appears to be recalibrating its role in a rapidly evolving media landscape.
Importantly, the framework does not dilute editorial control. All submissions must adhere to the AIR Broadcast Code, and proposals are evaluated through a layered process that weighs storytelling quality, production capability, audience appeal and revenue potential. Only proposals crossing a defined threshold move forward, signalling that while access has widened, the bar remains firmly in place.
Operational discipline is another cornerstone of the policy. Producers are required to maintain broadcast-ready content, deliver episode banks in advance and navigate a structured approval process. Crucially, all production costs are borne by the content provider, reinforcing Prasar Bharati’s positioning as a distribution and oversight platform rather than a commissioning entity.
What elevates the initiative further is its scale. The framework spans multiple clusters and stations across India, covering both metro and regional markets, with specific language mandates and submission channels. This not only expands the content pipeline but also deepens linguistic and cultural representation, an area where AIR has historically held an advantage.
In effect, NIPP signals a quiet but meaningful transformation. AIR is no longer just broadcasting to the nation, it is inviting the nation to broadcast with it, blending legacy reach with contemporary content economics in a bid to stay relevant in an increasingly fragmented audio universe.
