News Broadcasting
MIB constitutes committee to review guidelines on TV rating agencies
KOLKATA: Amid the concerns raised over TV ratings system in India, the ministry of information and broadcasting (MIB) has constituted a committee to review guidelines on TV rating agencies. The ministry has published the notification on 4 November.
In the notification, the ministry has stated that it has taken the decision after detailed deliberations by a parliamentary committee, committee on TRP constituted by MIB and recommendations of the Telecom Regulatory Authority of India (TRAI).
“Based on the operation of the guidelines for a few years, there is a need to have a fresh look on the guidelines particularly keeping in view the recent recommendations of TRAI, technological advancements/ interventions to address the system and further strengthening of the procedures for a credible and transparent rating system, a Committee is hereby constituted to study different aspects of the TV rating system in India as they have evolved over a period of time,” MIB stated.
As per MIB order, the committee will be responsible for carrying out an appraisal of the existing system, examine TRAI recommendations, overall industry scenario along with addressing the needs of stakeholders. The committee will be chaired by Prasar Bharati CEO Shashi Shekhar Vempati.
