DTH
MIB clears path for Dish TV Videocon
MUMBAI: Even as a new global media powerhouse was created in the US yesterday with Disney’s buyout of Fox’s entertainment assets for $52.4 billion, India’s ministry of information & broadcasting (MIB) has cleared the decks for Dish TV and Videocon d2h paving the pathway for the creation of a mammoth DTH company.
The companies had received the green signal from the Mumbai division of the national company law tribunal some months ago after which the ministry’s approval was pending. Dish TV and Videocon d2h reported separate revenue and EBITDA numbers which at a pro-forma level add up to Rs 60,862 million and Rs 19,909 million for FY17. Following the amalgamation, the combined entity will be renamed as Dish TV Videocon Limited.
As on 30 September 2017, the duo together serve more than 29 million customers.
Dish TV CMD Jawahar Goel says, ““It has been a long journey since the announcement of the agreement between the two companies a year back. We would like to thank the ministry of information and broadcasting, the national company law tribunal, the competition commission of India, the securities and exchange board of India, the stock exchanges and all other stakeholders for showing their trust in us. I would also like to express our gratitude to our shareholders for standing by us through the transaction and believing in us to take the combined entity to the next level going forward.”
Dish TV group CEO Anil Dua says, “Together, Dish TV and Videocon d2h are going to write history as we embark on this journey of delighting our 29 million and growing customer base. It is an exciting way ahead as we get this opportunity to leverage the individual strengths of the two organisations. I feel reassured looking at the formidable combination of these two talented teams that are now going to be working together towards a shared vision and common goals.”
Dish TV Videocon is expected to provide better synergies and growth opportunities through enhanced after-sales, distribution and technology capabilities. Aon, Deloitte and PwC have been roped in to help it with project management for seamless integration of core functions, processes and technology infrastructure.
It has been a year-long journey for Dish and Videocon since they announced the intent to merge last November. The scheme will take effect in the coming weeks.
For the quarter ended 30 September 2017, Videocon d2h saw PAT of Rs 168 million and an addition of 0.21 million subscribers, taking its total to 13.25 million. On the other hand, Dish TV’s PAT for the same quarter was Rs 689.6 million while subscribers increased by 0.188 million to hit 15.9 million.
The new year is expected to be a good one for the dynamic duo. And they have every reason to celebrate.
Also Read: Dish TV reports improved operating profits for second quarter
Videocon d2h reports another profitable quarter
Dish TV–D2H merger gets NCLT approval
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
