e-commerce
Meesho & Nancy Tyagi join hands to celebrate upcoming creators for #MeeshoTrendz
Mumbai: Meesho, earlier this year, launched its #trendz campaign with a keen eye on the dynamic preferences of Gen Z. It included a thoughtfully curated collection that embodies the latest fashion trends at the best prices. As the most recent development to that, Meesho successfully concluded its Meesho #trendz contest—aimed at empowering fashion enthusiasts. Held from 1 February to 30 May 2024, the contest provided a platform for both, aspiring and established content creators to showcase their talent and social media skills, irrespective of their follower count or reach.
The contest was aimed at highlighting the latest styles from the thoughtfully curated #trendz collection on Meesho; and also enabling budding creators to get the platform they deserve to showcase their talent. This emphasis on accessibility struck a chord with a wide audience while helping establish Meesho as the ultimate trendy e-commerce fashion destination. The contest garnered an overwhelming response, attracting nearly 35,000 entries and reaching a massive audience of over 455 million people. This resulted in 12 million earned engagements, significantly boosting Meesho’s online presence.
Renowned fashion influencer Nancy Tyagi, known for her ‘Outfit from Scratch’ series on Instagram, served as the judge for the contest.
Meesho associate director – brand marketing Soumitra Choubey said, “Our #trendz campaign isn’t just a showcase of trends, it’s a celebration of individuality and affordability. The contest not only fosters creativity and empowers talent but also highlights our curated #trendz collection. Having Nancy Tyagi, a popular content creator, as the judge, offers a more inclusive opportunity for emerging talent and democratizes the process. Her unique journey further positions her as an ideal mentor and judge; to handpick winners based on their creativity, hard work, and style.”
Leading fashion influencer Nancy Tyagi added, “From sharing my first Meesho haul that went viral to now judging the #trendz contest, it’s been an incredible journey of growth and creativity. My heartiest congratulations to all the winners! Your talent inspires me, and I can’t wait to see where your Meesho journey takes you. Here’s to chasing dreams and making waves together!”
Each winner was treated to a personal billboard proudly displayed in their hometown, featuring snapshots from an exclusive professional photoshoot for which they were flown to Bengaluru. Moreover, the top five winners will now have their individual “trend specific” moodboards showcased on Meesho, amplifying their social media influence even further. Coming to the cash prizes, the grand prize winner received cash worth 30 lakh rupees, and special prizes and benefits were awarded to the top five winners. Moreover, the top 500 winners collectively received prizes amounting to Rs 30 lakh.
The #trendz contest underscores Meesho’s steadfast commitment to nurturing emerging talent. By celebrating fashion creativity and harnessing social media, Meesho empowers aspiring creators to carve their niche in the digital landscape.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
