DTH
Medialink launches broadband direct-to-consumer distribution platform
MUMBAI: Accelerating its expansion into broadband programming, Medialink Worldwide Incorporated launched a suite of consumer services that delivers client content in multiple formats to the public via the internet and a host of mobile media-playing devices. By offering direct-to-consumer content, Medialink greatly expands the reach of its traditional analog and digital satellite delivery to broadcasters.
The multimedia assets available on the Medialink network cover a broad range of topics including product launches, new developments in technology and medicine, as well as mergers and acquisitions on behalf of its nearly 3,000 communications clients at corporations, associations and not-for-profit organisations.
Medialink’s rich media content may now be accessed directly by the public via domestic and international video and audio podcasts on web directories such as Yahoo! Podcasts, searchable video segments on Google Video, satellite radio, and as streaming media that is syndicated on thousands of popular websites and specially distributed to top market local television station websites nationwide.
“Today’s multi-screen world creates breathtaking opportunities for professional communicators to instantly and easily share vivid images and sounds of a new car launch, a film premiere or a business leader’s insight directly with consumers. It is a very exciting era for Medialink, as we establish the editorial and production standards that empower our public relations and marketing clients to exploit modern technologies to tell their stories. Clients benefit from Medialink’s expertise in conveying news about products or issues in the brief, visually-evocative and informative model we have perfected over 19 years, which is the ideal format for this new generation of direct media and peer-to-peer communication,” said Medialink president, CEO and chairman Laurence Moskowitz.
“With broadband use achieving critical mass, Medialink now augments its offering to help our clients in PR, corporate communications and marketing extend their reach and increase their return-on-investment, while addressing the anticipated growth in consumer demand for high-quality multimedia content. Through Medialink’s suite of broadcast and
broadband distribution services, communications professionals can more fully leverage the value of their video, audio, print or images to achieve high-impact results with their target audiences in newsrooms, board rooms or living rooms” said Medialink chief operating officer Larry Thomas.
A video podcast featuring Tiger Woods that is currently available on the Medialink digital network is an example of the multimedia assets that can now be accessed directly by consumers. The segment was produced for Medialink’s client, General Motors, in support of a new promotion for its Buick brand.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
