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Media icon & film producer Pradeep Guha no more

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Mumbai: Media and entertainment industry veteran Pradeep Guha has passed away on Saturday. He was in his late 60s.

Guha was battling advanced liver cancer and was admitted at Kokilaben Ambani Hospital in Mumbai. He is survived by his wife Papia and son Sanket.

Guha was the managing director at 9X Media. Previously, he was chief executive officer at ZEE Telefilms. He was also associated with Times of India for nearly three decades. He produced the Bollywood film ‘Fiza’.

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Many veterans of the M&E industry paid tribute to Guha on social media.

“Brevity, clarity, speed characterised Pradeep Guha. Like his simple signature, that was but a tick mark, as if it meant ‘just go ahead and do it’. Aim high, set quality standards, inspire the team and just do it was the simple strategy he employed. The legendary media man who put India on the Global Media map in many ways is no more,” said Times Network, managing director and chief executive officer, MK Anand.

“His professional achievements are multifarious – dominance in print media, advertising excellence, beauty queens, mega format ground events, the list goes on. He was one of the earliest of the current generation of high flyers who burst on to the Indian corporate landscape in the late 80’s and blazed through the 90’s. The young turk who kept rising,” he added.

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News Broadcasting

Times Network to air JVC Exit Poll across 5 regions on April 29

Four-hour broadcast spans states and Puducherry with data-led analysis

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MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.

The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.

The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.

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In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.

The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.

On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.

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The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.

With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.

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