iWorld
Media Executives Rahul Sood and Rohit Jaiswal launch Brandwith in India
Mumbai: Rahul Sood, who was the former MD of BBC India & South Asia, and Rohit Jaiswal, who held the designation of ex VP & head at NDTV Distribution have launched Brandwith in India, covering India and the South Asian region.
Brandwith is the representative and distributor of OTT streaming services like Hallmark Movies Now, Curiosity Stream, PBS Kids, Viaplay, and several other highly differentiated brands, including soon to launch Good Times SVOD. Since Brandwith’s inception in the Asia Pacific Region in 2017, the driving force has been to provide the world’s leading brands across genres like movies, general entertainment, factual entertainment, kids, food, lifestyle and sports in the evolving OTT landscape.
“With paid video subscriptions having reached 99 million in 2022, across almost 45 million households in India, the success of which will require establishing a durable subscriber relationship, our vision is to aid OTT aggregators and their viewers with a diversified offering of the world’s leading streaming services to help increase ARPU and reduce churn,” said Brandwith India founder & MD Rahul Sood.
“The thoughtfully curated portfolio of brands will help OTT aggregators segment their audience, and super serve the English audience base in India, which has increased from 19m pre-pandemic to 42.7m now as per the latest report by Ormax Media,” he added.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
