News Broadcasting
MAYHEM IN AMERICA: A MADE FOR TV ATTACK
Horrific. Ghastly. Dastardly. Inhuman. Unbelievable. Catastrophic. Deadly. Words that have been used to describe the airplane attacks on the World Trade Centre I and II – two icons of the New York landscape and US economic power – and the heart of American defence – the Pentagon.
The world has watched the devastation that has reshaped the Manhattan skyline, and has gasped in horror at the carnage, the uncounted loss of human life. All because of the power of satellite television. Professional cameramen and TV journalists have tailed the rapid developments. Even laymen have contributed their mite through their amateur efforts at filming the sequence of events using handycams.
Obviously, whoever is behind the attacks was seeking maximum impact. Hundred per cent attention globally to the shaming of America and its high falutin anti-terrorism security measures. The world has watched as the centre of capitalism has been brought to its knees, bloodied in ways that will take a long time to heal.
The idea was also to cause paralysis, panic, fear globally. And also elicit a response. Possibly an irrational response.
Images of balls of flame exploding off long-lasting structures as planes slammed into them. Images of those pillars of strength crashing down as if they were made of wet sand were flashed around the world courtesy television.
Television acted as a uniting force as we all grieved over the heinous acts. In some corner of the globe, a group of people would in all possibility be grinning in delight at the Maximum Impact they generated. We may never get to see those images.
But we may well get to see pictures of them much later when they have been blasted off the face of the earth; disintegrated into smithereens, should the world choose to fight back against the perpetrators of the act. Which a rather weak looking President George W Bush Jr has said will happen.
Television channels have all reacted differently while providing coverage of America under attack. Networks such as CNN, CNBC, chose to continue to follow the developments without inserting advertising. The entire affair was of a magnitude beyond commercial considerations. There was a time when CNN would place commercials on its channel, and charge what it wanted, according to industry sources. That has changed over the past couple of years.
Indian news channels Zee, Star and Aaj Tak too kept abreast of developments. But they chose this morning to sprinkle their coverage with TV commercials. Mammon it seemed had the upper hand even in the time of tragedy. After all, it’s not every day that you get audiences rivetted to news channels continuously.
The next few days are going to see news channels continuing to capture viewers’ eyeballs. Hopefully, the commercials will not detract from the mood of the moment. And ad sales teams at the channels will maintain some decorum and decency.
It is a moment for all of us to pause. And for the powers-that-be in India to wake up to possible attacks sometime in future. 1992 happened. It should not be allowed to happen again.
ANIL WANVARI,
CEO, INDIANTELEVISION.COM
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
