Kids
Mayer, Yudkovitz to head Disney’s corporate strategy group
MUMBAI: US media conglomerate The Walt Disney Company has tapped Kevin Mayer and former TiVo president Marty Yudkovitz for its new corporate strategy, business development and technology group.
Mayer will head the division as its executive VP. He will report to Disney senior executive VP and CFO Tom Staggs.
He was most recently partner and head of the Global Media and Entertainment practice at L.E.K. Consulting. Before that he was chairman and CEO of Clear Channel Interactive and president and CEO of Playboy.com. He is also a former Disney executive, having worked at the Walt Disney Internet Group.
Yudkovitz joins the division as senior VP, reporting to Mayer. He will take a lead role in identifying and executing new business opportunities. He was most recently Tivo president. Earlier he was at NBC in a variety of senior management roles, including NBC Digital Media president.
The group will target emerging businesses new to Disney’s existing portfolio, manage cross-divisional issues and opportunities, and evaluate new technology and business models. The group will also be responsible for aiding in the evaluation of potential acquisition transactions. Staggs said, “The corporate strategy, business development and technology group will play a pivotal role in detecting and analysing key trends impacting our markets. The group will also evaluate high potential new business opportunities that leverage and extend our competitive position”.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
