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MAX launches ‘Kapil Aapke Ghar’ campaign 12 July
MUMBAI: Premium movies and events channel MAX will present viewers with an opportunity to interact with celebrity cricketer and MAX brand ambassador Kapil Dev. The unique ground promotion campaign called Kapil Aapke Ghar will kick off from tomorrow (12 July).
Kapil Dev will visit the following cities: Pune (12 July), Hyderabad (19 July), Kolkata (2 August), Bangalore (9 August), Mumbai (30 August), Nagpur (13 September) and Delhi (27 September). Viewers can get Dev to visit their homes by answering a few simple questions asked during the movies or on air-promotions on MAX. Viewers can participate via SMS, the MAX website (max.setindia.com) or by post.
Sony Entertainment Television executive vice president and MAX business head Rajat Jain was quoted in a release as saying: Gully Cricket proved to be phenomenally popular, so we decided to take it several steps further with Kapil Aapke Ghar, which will see MAX take Kapil to the homes of our viewers across seven cities from July to September.”
