GECs
Max going to the US in October
MUMBAI: Max is steadily planning expansion overseas with its international channel, which is all set to launch in the US in October.
Speaking to indiantelevision.com, Sony CFO and Max business head NP Singh said, “We launched Max international in July. As of now we available in the Middle East on Pehla. Our next stop is the US. We are talking with different parties regarding carriage. We are currently testing in Europe and hope to launch in the third quarter.”
Singh added that while Max was looking at Africa as well a timeline for that launch has not been decided. “Australia and New Zealand are still some time away for us. For Hindi general entertainment and movie channels the strong markets are the Middle East, US, UK and Africa. In Asia they are Singapore, Hong Kong, Thailand, Malaysia.”
As far as challenges involved in distributing Max abroad are concerned Singh added that the first challenge is to make sure that the channel is available across all the international territories. “That is where our focus rests at the moment. You have to meet competition in every market that you get into. That is not something, which worries us.”
Singh noted with surprise that Israel was an emerging market for Indian channels and that China and Japan were also coming up. “Maybe Indian channels in their entirety cannot go into those markets yet as 24-hour channels due to capacity constraints. However many of those broadcasters are seeking Indian product for their networks.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
