Movie Channels
MAX 2 hops on to Tata Sky DTH platform
MUMBAI: Multi Screen Media’s second Hindi movie channel – MAX 2 has hopped on to the Tata Sky DTH platform.
The channel has been made available for Tata Sky subscribers from 1 February, 2015 on channel number 324.
Besides Tata Sky, MAX 2 is available on other DTH platforms namely Videocon d2h, Airtel, Dish TV and Reliance Digital TV. The channel is also available on leading cable operators like DEN, Siti Cable, Hathway and InCable.
MAX and MAX2 senior EVP and business head Neeraj Vyas said, “We are pleased to announce the availability of MAX 2 on India’s leading DTH platform – Tata Sky, which widens the channel’s reach. We have received numerous requests from Tata Sky viewers for showcasing MAX 2 and are convinced that our association will help us reach out to a larger audience. We are sure the subscribers will love the channel and will enjoy savouring the timeless films of Indian cinema.”
MAX 2 is the second Hindi movie channel from the stable of Multi Screen Media (MSM) and was launched in 2014.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
