News Broadcasting
Mattel unveils ‘Barbie in the 12 Dancing Princesses’ dolls, playsets & consumer products
MUMBAI: One month after Barbie in the 12 Dancing Princesses premiered on Cartoon Network, the movie now comes alive as Mattel Toys India (Pvt.) Ltd has launched the entire of Barbie in the 12 Dancing Princesses dolls, playsets and other consumer products.
The movie portrays Barbie and her sisters love for dance, team spirit, togetherness and art. The new range of Barbie dolls from Barbie in the 12 Dancing Princesses, are designed to be interactive dance partners, allowing girls to bring alive Ballet movements.
The toy line-up comprises of ‘Barbie as Princess Genevieve Theme Doll’ whose skirt can spin and lights up. Barbie’s sister ‘Kelly as the Dancing triplets’, can spin when charged and the ‘Let’s Dance Barbie as Princess Genevieve’ doll, allows girls to dance with Barbie doll in three different ways, informs an official release.
Speaking on the launch of ‘Barbie in the 12 Dancing Princess’ dolls and playsets, Mattel Toys India managing director Sanjay Luthra said, “This holiday, we’re excited to launch a toy line that drives back to the movie’s cornerstone themes – princess and dance – delivering an inspiring and imaginative play experience that only Barbie can provide to girls.”
‘Barbie in The 12 Dancing Princesses Let’s Dance!’ doll is inspired by Barbie as Princess Genevieve. In addition there are two interactive wrist bands and one shoe clip which can be used to show Barbie doll new dance moves. The doll’s arms are controlled by Infra Red and the leg is controlled by Radio Frequency technology. The Barbie doll wears a beautiful gown and comes with a removable base. It is priced at Rs. 3999.
The combination of ‘Barbie as the Princess Genevieve’ doll and ‘Kelly doll’ – Special Giftsets for this holiday season will be priced at Rs.1499. While Barbie as Princess Genevieve Doll is also available separately for Rs.999 and the Triplet Kelly Dolls Assortment available separately for Rs.599.
Other features that are part of the new range include ‘Dancing Twin Sisters Dolls’, ‘Barbie in the 12 Dancing Princesses Magical Dance Castle’, an ‘Expandable Horse and Carriage’, the ‘Older Sisters Doll Assortment’ and ‘Barbie in The 12 Dancing Princesses Princess Vanity’.
What’s more, to celebrate this range and promote dance as a form of art for young girls, Mattel Toys India has tied-up with dancing school SDIPA – Shiamak Davar’s Institute of Performing Arts, to teach, groom and polish the dancing skills of 36 young lucky fans, across all India winners of the “Barbie Flights of Fantasy contest” being run at Shoppers’ Stop key outlets and Toy stores in all metros. Along with the opportunity to learn dance, two lucky winners will also win an exotic Malaysian holiday package from Quantum Travels.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
