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Mattel to kick off ‘National School Scrabble Championship’

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MUMBAI: Mattel Toys India Pvt. Ltd, in association with Birla Sun Life Insurance, has set the stage for the Mattel National School Scrabble Championship 2006. The zonal rounds will be held on 11 and 12 November and the final on 22 November in Mumbai.

This year the brain-teasing word game championship will reach out to more than 200 schools across India, with a total of over 1000 students participating from Mumbai, Delhi, Bangalore, Kolkata and Pune, states an official release.

Mumbai city alone, is expected to witness the participation of more than 300 students from close to 60 schools. Ten winners from each zonal final will be shortlisted for the national finals.

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The championship is applicable for students between the age group of 7-15 years and the event will be organised under the aegis of Scrabble Association of India.

The big highlight of this year’s championship will be a grand trip for the champion and his parents to Malaysia, courtesy Cox and Kings. Kingfisher Airlines has joined in to support the event as the Travel sponsor for the Championship.

Announcing the championship, Mattel Toys India managing director Sanjay Luthra said, “Scrabble, now 56-years old, is the world’s largest selling word game, with over 100 million sets sold in 29 different languages across 121 countries. In India our efforts have always been to try and encourage school kids to develop their vocabulary and analytical skills through the game of Scrabble.

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“The Mattel National School Scrabble Championship provides a platform for students to test these skills at a competitive level. This year, the Championship will be much bigger than ever before, with a lot more students pitting their Scrabble® skills against each other.”

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GECs

Samsung TV Plus launches Kings of Comedy channel

New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.

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MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.

The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.

Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”

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Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.

Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.

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