Kids
Mattel encourages ‘on-the-go play’ with mini Barbie dolls & playsets
MUMBAI: Doll manufacturer Mattel Toys has launched its new line of Mini Princesses range titled ‘The Barbie Mini Kingdom Dolls and Playsets’.
Resizing the aspirational girl’s toy to a size that can be carried any and every where, the entire range is mini-sized, to suit on-the-go play and are adjustable so that girls can connect them all and create their own kingdom.
Mattel India managing director Sanjay Luthra said “Every little princess has a dream and we at Mattel strive to make them come true. The Barbie Mini Kingdom range is innovation at its best- where one can create an entire Barbie village in a small size. With this range of dolls and playsets, the girl truly has the world on her fingertips.”
The range draws inspiration the series of Barbie movies including Princess Annika from “Barbie and the Magic of Pegasus”, Princess Anneliese & Erika from “Barbie as Princess and Pauper” and “Barbie as Rapunzel”.
To enhance the ‘play factor’ a feature called ‘Quick Snap Fashions’ has been added to the range, so along with the dolls, additional fashionable clothes and a new moulded look, which can be snapped on to the doll within minutes has been included. These will have over 20 different mix-n-match combinations.
These dolls have been priced at Rs. 499.
The range from the Barbie Mini Princesses stable also consists of three themed playsets for Complete Princesses’ play enabling girls to create their own Barbie Mini Village!
The Princess Boutique – is a playset with a dressing room accompanied with accessories. It’s where she chooses her gown for the day and girls can try out different looks for each of the Barbie mini Princesses.
The Royal Pet Shop playset – is where Barbie hangs-out and meets her friends and takes care of her pets. She has a fish, a puppy and a kitty.
The Playset – is where Barbie cooks up desserts in her oven and lays them out for her best friends.
These playsets are priced at Rs. 899.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
