Kids
Mattel Children’s Foundation Intl. Grants Program awards grants worth more than $1 mn
MUMBAI: As part of its commitment to children and families around the world, the Mattel Children’s Foundation has awarded 42 grants in 38 countries totaling more than $1 million under its International Grants Program, including 21 grants totaling $525,000 in Europe in 2006.
The Mattel Children’s Foundation International Grants Program awards grants to charitable organizations that directly assist children in need and support Mattel’s philanthropic priorities of building literacy and educational opportunities, supporting children’s well being and building girls’ self-esteem and empowerment, informs an official release.
“The Mattel Children’s Foundation is pleased that we can bring joy to children in need throughout Europe and around the world,” said Mattel Children’s Foundation and Mattel philanthropy programs Executive Director Deidre Lind.
“It is our philanthropic mission to make a meaningful difference in the lives of children in need and we believe it is especially important to support organizations that directly serve children through our grant funding.”
The Foundation also partners with nonprofit organizations. Mattel has partnered with Special Olympics, Save the Children, the Mattel Children’s Hospital at UCLA, the National Association of Children’s Hospitals and Related Institutions (NACHRI) and the Children Affected by AIDS Foundation (CAAF), adds the release.
The Mattel Children’s Foundation is funded exclusively by cash donations from Mattel, Inc.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
