Hindi
Matru ki Bjli ka Mandola fails to thunder at the box office
MUMBAI: Vishal Bharadwaj‘s Matru Ki Bijlee Ka Mandola has belied expectations that it would be a blockbuster. The film also could not cash in on its solo release status following the postponement of Kamal Haasan‘s Vishwaroopam, which was slated to release the same day.
Opening the film for paid previews on 10 January, a day before its exhaustive release went against the film as the bad reports percolated fast leading to a relatively poor opening on Friday. The film could not pick up momentum even on Saturday and Sunday and went on to close its opening weekend with Rs 203 million, way short of being a chartbuster.
Table No 21 safely saw its way through in the first week and collected Rs 95.2 million, adding another Rs 11 million during the second weekend to take its ten-day total to Rs 106.2 million.
Dabangg 2 collected Rs 108 million for week three. The film‘s total collection now now stands at Rs 1.42 billion.
Khiladi 786 has added a symbolic Rs 3.5 million for its fifth week to collect a total of Rs 661.5 million.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
