iWorld
Matrix Fight Night 12 sees exponential growth in watch time on Disney+Hotstar
Mumbai: Matrix Fight Night (MFN), India’s biggest mixed martial arts promotion, has already garnered a massive reputation across the globe since its inception in 2019. Matrix Fight Night 12 which was held at the Noida Indoor Stadium on 1 July featuring MFN’s first-ever all-female main event, saw exponential growth from the previous edition.
MFN 12 featured Puja Tomar successfully defending her Strawweight Championship belt against Russia’s Anastasia Feofanova, winning the intense main event bout via TKO due to corner stoppage after Anatasia broke her forearm. On the same show, 11 other thrilling fights enthralled the 9000-strong Noida crowd at the stadium that came to witness the live action.
Moreover, the audience watching the show on Disney+Hotstar from the comfort of their homes registered a significant increase of nearly 300 percent in watch time.
Speaking on the success of the show, MFN co-founder Ayesha Shroff said, “We always believed that India has the right set of audience to consume Mixed-martial arts and we are grateful for the tremendous response from our fans for MFN 12. This is just the beginning, and we are ready to create more magic in our upcoming editions this year.”
Krishna Shroff added, “The success of MFN 12 is a testament to the fact that our Indian audience are invested in the stories of our fighters, and are equally eager to watch the women fighters take centerstage. We are delighted with the response and we hope the MFN success stories continue in the editions to come.”
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
